MYSTERIOUS, INTRIGUING WITH A WHOLE LOT OF Y2K NOSTALGIA — MEET TIKTOK SENSATION PINKPANTHERESS

On Christmas Day last year, PinkPantheress uploaded her first TikTok video. This may seem relatively inconsequential. After all, with one billion users uploading bite-sized videos to the app each day, the 20-year-old’s 10-second snippet of ‘Just a Waste’, her song that samples Michael Jackson’s Off the Wall, was a minuscule drop in the addictive algorithm that has kept Gen Z glued to their...

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